List of Malls in Bihar & Jharkhand

Patna Central The Mall- Fraser Rd

Vasundhara Metro Mall- Boring Canal Road

P MALL- Buddha Colony, Patna

P&M Mall- Patliputra Colony, Patna

V2 Mall- Fraser Road Area

Orchid Mall- Sri Krishna Puri, Patna

Gravity mall- Patrakar Nagar, Patna
Meridian Mall- Patna

J D Mall- Lodipur, Patna

Dwarika City Centre- Majhaulia, Muzaffarpur,

The Grand Mall- Muzaffarpur

Amarpali Mall- Muzaffarpur

Nageshwar Mall & Multiplex- Bihar Sharif

GTM Mall- Adampur, Bhagalpur

APR City Centre Mall- Near Gandhi Maidan, Gaya

Daftari's Mall- Kishanganj, Bihar 

The Bokaro Mall-  Bokaro Steel City, Jharkhand 

Galaxia Mall- Ratu-Aryapuri Rd, Ranchi

Spring City Mall- Hinoo, Ranchi

JD Hi Street Mall- Hindpiri, Ranchi

Eastern Mall- New Barhi Toli, Ranchi

Bansal Arcade- Hindpiri, Ranchi

Panchwati Plaza- Ahirtoli, Ranchi

Otis Mall- Ahirtoli, Ranchi

Nagarmal Shopping Mall- Sakchi, Jamshedpur

Bindal Mall- Bindal Business Park, Jamshedpur

Centenary Mall- Bistupur, Jamshedpur

Ashiana Marine Plaza- Sonari, Jamshedpur

The Horizon Mall- Mango, Jamshedpur

Central Plaza- Deoghar, Jharkhand 

P&M City Centre Mall- Bistupur, Jamshedpur,

P.M Mall- Sakchi,, Jamshedpur

Heritage Mall- Sonari, Jamshedpur

CHANDRA PACIFIC MALL- Golmuri, Jamshedpur

Ozone plaza- Dhanbad, Jharkhand

Shankar Mall- Pandey Muhalla, Dhanbad

Prabhatam Grand Mall- Chanchani Colony, Dhanbad

Centre Point Mall- Dhanbad, Jharkhand

Ozone Galleria- Dhanbad, Jharkhand

Basic Marketing

Basic Marketing Know-how:

Mall Marketing is always associated with event planning. The main focus is on how to increase footfall and which in turns increase the sales.

Anchor store are not enough to pull the potential & impulse buyer there must be some other activity which is important to get visitors involved in mall and they spend some good time in the mall.

There are various tradition ways of event like Festivals, special state holidays, International observance, ATL - above the line & BTL- Below the line.

Various promotional festivals & lucky draw are very common these days, not only in malls even on the stand alone retail outlets focus on the same during their lean season. 

Promotional branding  gives result in short period of time, it includes Promotional merchandise, promotional items, promotional products, product media, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Many big companies go for branding to earn their position in market there are various options like Arch Gate at the entry, escalator branding, elevator branding, walls on the mall, drop down, Pillar Branding, boom barrier in parking and many more….