List of Malls in Bihar & Jharkhand

Patna Central The Mall- Fraser Rd

Vasundhara Metro Mall- Boring Canal Road

P MALL- Buddha Colony, Patna

P&M Mall- Patliputra Colony, Patna

V2 Mall- Fraser Road Area

Orchid Mall- Sri Krishna Puri, Patna

Gravity mall- Patrakar Nagar, Patna
Meridian Mall- Patna

J D Mall- Lodipur, Patna

Dwarika City Centre- Majhaulia, Muzaffarpur,

The Grand Mall- Muzaffarpur

Amarpali Mall- Muzaffarpur

Nageshwar Mall & Multiplex- Bihar Sharif

GTM Mall- Adampur, Bhagalpur

APR City Centre Mall- Near Gandhi Maidan, Gaya

Daftari's Mall- Kishanganj, Bihar 

The Bokaro Mall-  Bokaro Steel City, Jharkhand 

Galaxia Mall- Ratu-Aryapuri Rd, Ranchi

Spring City Mall- Hinoo, Ranchi

JD Hi Street Mall- Hindpiri, Ranchi

Eastern Mall- New Barhi Toli, Ranchi

Bansal Arcade- Hindpiri, Ranchi

Panchwati Plaza- Ahirtoli, Ranchi

Otis Mall- Ahirtoli, Ranchi

Nagarmal Shopping Mall- Sakchi, Jamshedpur

Bindal Mall- Bindal Business Park, Jamshedpur

Centenary Mall- Bistupur, Jamshedpur

Ashiana Marine Plaza- Sonari, Jamshedpur

The Horizon Mall- Mango, Jamshedpur

Central Plaza- Deoghar, Jharkhand 

P&M City Centre Mall- Bistupur, Jamshedpur,

P.M Mall- Sakchi,, Jamshedpur

Heritage Mall- Sonari, Jamshedpur

CHANDRA PACIFIC MALL- Golmuri, Jamshedpur

Ozone plaza- Dhanbad, Jharkhand

Shankar Mall- Pandey Muhalla, Dhanbad

Prabhatam Grand Mall- Chanchani Colony, Dhanbad

Centre Point Mall- Dhanbad, Jharkhand

Ozone Galleria- Dhanbad, Jharkhand

Basic Marketing

Basic Marketing Know-how:

Mall Marketing is always associated with event planning. The main focus is on how to increase footfall and which in turns increase the sales.

Anchor store are not enough to pull the potential & impulse buyer there must be some other activity which is important to get visitors involved in mall and they spend some good time in the mall.

There are various tradition ways of event like Festivals, special state holidays, International observance, ATL - above the line & BTL- Below the line.

Various promotional festivals & lucky draw are very common these days, not only in malls even on the stand alone retail outlets focus on the same during their lean season. 

Promotional branding  gives result in short period of time, it includes Promotional merchandise, promotional items, promotional products, product media, promotional gifts, or advertising gifts, sometimes nicknamed swag, are articles of merchandise (often branded with a logo or slogan) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Many big companies go for branding to earn their position in market there are various options like Arch Gate at the entry, escalator branding, elevator branding, walls on the mall, drop down, Pillar Branding, boom barrier in parking and many more….

Leasing - strategy for mall Performance

Leasing is not a very simple term as it sounds. Lot of things is taken care when it comes to leasing. Which Brands, which place, local customer taste, market demand, offerings, psychology, decision making criteria, buying behavior, tastes & preferences & motivations or driving force behind purchase decision should be carefully examined & inferred. The consumers of that region are observed over time to have spent more on food than clothing, and then a few good restaurants & fast food corners are a must for the success of that mall.

Success or Failure of Mall mostly depends on leasing. The presence of a strong Anchor store is very important to pull the customer base and act as shield to protect the brands. There must be local/regional brands to target the customers. Consumer behavior including the study of consumer psychology, tastes & preferences are important the factors which can influence their buying behavior in a positive direction.

Classification based on Product & Price Mix

Shoppers

Generally, there are two types of consumers Positioning also refers to the location of the shopping visiting malls – focused and impulse buyers.

An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.

Buyers impart a great role in the success of mall bird watching, window shopping is also very important for a mall, it increase the unproductive footfalls but can be wise utilize during events & activation. There are various ways to convert such shoppers to impulse buyers by implementing kiosk format & entertainment zones.

A good location defined in terms of factors time spent by focused buyers in malls is relatively designed in such a way that an anchor tenant at each end and vanilla retailers in the middle.

On average, a shopper will encounter more problems in a mall environment than in an individual retail store. A successful shopping mall must have an appropriate blend of all attributes. There must be a Help desk which is not only for retailers but also act as customer support center.  There must be few traits of mall that should be very clear to gain the loyalty & satisfaction of the buyers viz Discovery, Comfort, Navigation & Accessibility. This is in terms of parking, store location, sinage, directions, facilities, locations etc. There must be something new or unique in the mall as its USP.

There are various factors which need to be analyzed to provide best customer service few of them are as follows:

·         Type of mall (enclosed or open air)

·         Shopper age, gender and employment status

·         History of visits to a given mall

·         Time spent shopping

·         Range of stores

·         Mall shopper word-of-mouth

successful mall led by good zoning and tenant-mix, diligent zoning exercise can help retailers attract both types of Promotions and marketing consumers. Activities in mall not only helps attract and retain shoppers by offering food festivals, handicraft exhibitions and celebrity, multiple choices and satisfying multiple needs, increase foot traffic and in turn sales volumes, also facilitates the smooth movement of shoppers and avoiding clusters and bottlenecks.

Shopping Mall

Shopping Mall

The mall industry is growing or at a great boom, there are various reasons for the same the most important is The Real Estate Market is at high pace. There are various developers in the market who work for mall construction. 

The mall was originally conceived of as a community center where people would converge for shopping, cultural activity, and social interactions. Shopping centers had their birth in the 1920's in California where supermarkets would anchor and serve as a magnet for a strip of smaller stores. A large and extensive mall with hypermarkets, high-end office spaces, hospitality and entertainment avenues is the best aspect as practised these days.

It is very crucial to differentiate for a mall to succeed, direct advertisements don’t seem to be working as much as word of mouth, the key is in engaging the customers, if they have good experience in the mall, have good time, they are highly likely to become loyal customers.

The traditional retail through itinerant salesman and formats of ‘haats’ and ‘mandis’ are long forgotten and were replaced by semi-established formats like mom and pop stores, kirana stores, convenience / department stores, and company/multi-brand showrooms. Even these semi-established formats are rapidly transitioning into established formats like hyper markets and multi-storied malls offering a range of products and services; from groceries, apparels and accessories to food and beverages, multiplexes, electronic goods and even salons and spas, all under a single roof. 

The focus has over the years has shifted to intricacies of mall design, which has an important role in making a mall successful. Mall developers have realized that just creating a glitzy building with central air conditioning, spaces for large anchor stores and food courts, covered parking, etc does not guarantee the success of a shopping mall. Apart from adequate planning and study of the catchment area, mall size, shape, design, mall management, ambiance and positioning are largely instrumental in determining the fate of a mall. 

Mall Management

Mall Management:

Operation & Maintenance

• HVAC
• Fire Fighting
• Power Distribution
• Periodic PPM 
• MIS
• Billing
• Collections

Mall Marketing

• Increase FootFalls
• Events
• Activation
• Exhibition
• DJ Wars

Leasing & Fit-outs

• Zoning
• Tenant Mix
• Advertising
• Franchise

Security 

• Managing Areas
• CCTV Monitoring
• In-Out Records
• Control System
• BMS

Housekeeping

• Routine Cleaning
• Facade Cleaning
• Pest Control
• Ambiance