Leasing
is not a very simple term as it sounds. Lot of things is taken care when it
comes to leasing. Which Brands, which place, local customer taste, market
demand, offerings, psychology, decision making criteria, buying behavior, tastes
& preferences & motivations or driving force behind purchase decision
should be carefully examined & inferred. The consumers of that
region are observed over time to have spent more on food than clothing, and
then a few good restaurants & fast food corners are a must for the success
of that mall.
Success
or Failure of Mall mostly depends on leasing. The presence of a strong Anchor
store is very important to pull the customer base and act as shield to
protect the brands. There must be local/regional brands to target the
customers. Consumer
behavior including the study of consumer psychology, tastes & preferences
are important the factors which can influence their buying behavior in a
positive direction.
